Wow! I relate to this so much! It can be a painful truth to have to face the reality that you are spending a great deal of time investing in something that isn't going to give you what you need back - and even with all the research and hours spent trying your best, you're running in a race you can't win! I have had a few IG reels go kinda "viral", and they did nothing for my vintage business in terms of sales - which is one of the main reasons I occupy that space! It was a big wake up call, and actually a push to make my Substack. And I too can't stop writing, I have a voice that I didn't even know I had, one that I surely would have not been able to foster in the toxic space that is IG. Feeling so grateful for this essay and so happy you shared it. <3
I've heard this from so many people -- the "virality" ended up doing nothing for them, yet we keep chasing it!! It's such a strange mentality. I've been having so much fun here on Substack and the creativity and community (and lack of ads) has me feeling invigorated! Thank you for commenting and being here <3
Wow! I relate to this so much! It can be a painful truth to have to face the reality that you are spending a great deal of time investing in something that isn't going to give you what you need back - and even with all the research and hours spent trying your best, you're running in a race you can't win! I have had a few IG reels go kinda "viral", and they did nothing for my vintage business in terms of sales - which is one of the main reasons I occupy that space! It was a big wake up call, and actually a push to make my Substack. And I too can't stop writing, I have a voice that I didn't even know I had, one that I surely would have not been able to foster in the toxic space that is IG. Feeling so grateful for this essay and so happy you shared it. <3
I've heard this from so many people -- the "virality" ended up doing nothing for them, yet we keep chasing it!! It's such a strange mentality. I've been having so much fun here on Substack and the creativity and community (and lack of ads) has me feeling invigorated! Thank you for commenting and being here <3
I love your writing! It’s so easy to read and totally engaging and stimulating. I’m profoundly glad we get to share in your creativity. ❤️
Thank you, Helen! This means so much. <3