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Kari Koty's avatar

Wow! I relate to this so much! It can be a painful truth to have to face the reality that you are spending a great deal of time investing in something that isn't going to give you what you need back - and even with all the research and hours spent trying your best, you're running in a race you can't win! I have had a few IG reels go kinda "viral", and they did nothing for my vintage business in terms of sales - which is one of the main reasons I occupy that space! It was a big wake up call, and actually a push to make my Substack. And I too can't stop writing, I have a voice that I didn't even know I had, one that I surely would have not been able to foster in the toxic space that is IG. Feeling so grateful for this essay and so happy you shared it. <3

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Helen Mumford Sole's avatar

I love your writing! It’s so easy to read and totally engaging and stimulating. I’m profoundly glad we get to share in your creativity. ❤️

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